Senior Product Designer · Available

Idesigndigitalproductsthatdrivereal outcomes.

5+ years building at national scale, currently designing systems used by 1.33M+ Anganwadi workers across India.

View my Work

Prime Minister's Award · Poshan Tracker · Digital India

1.33M+ daily active usersPrime Minister's Award 202489.2M+ beneficiaries reached36 States & Union TerritoriesPoshan Tracker · Govt. of India5+ years at national scale
Track Record

Numbers from the field.

Real deployments and real users, not prototypes or pilots.

0M+
Daily Active Users
Anganwadi workers using Poshan Tracker every day
0+
States & UTs
Deployed across all of India
National reach
0M+
Beneficiaries
Children & mothers reached nationally
National Recognition
2024

Prime Minister's Award for Excellence in Public Administration

Recognized under the Innovation (Centre) category: Poshan Tracker team, for designing key modules serving 1.3M+ active users.

Portfolio

Selected Work

Real problems, real solutions. Designed and shipped at scale.

Designing for 1.33 Million Anganwadi Workers
01
Case Study

Designing for 1.33 Million Anganwadi Workers

How I redesigned the Poshan Tracker beneficiary registration flow - integrating eKYC and Face Verification via the Poshan Secure App under extreme field constraints - across three national launches.

1.33MAnganwadi Workers
89.2M+Eligible Beneficiaries
Civic TechMobile UXeKYC SeedingSystems DesignGovt. of India
See how I solved this
Designing a Trustworthy THR Distribution Experience
02
Case Study

Designing a Trustworthy THR Distribution Experience

Evolving India's THR Authentication Ecosystem from Static Face Verification to Liveliness-Based Fraud Prevention for 47.78 Million Beneficiaries.

47.78 MEligible THR Cohort
46.36 MOnboarded via eKYC
Welfare TechLiveliness ScanCompanion Security AppGovt. of IndiaPoshan Abhiyaan
See how I solved this
03
Case Study

Designing AWC Near Me: GPS-Based Centre Discovery for Beneficiaries

How I designed a location-aware feature inside the Poshan Tracker Beneficiary Interface, enabling millions of mothers and caregivers to find their nearest Anganwadi Centre using GPS, without needing to know the centre name or address.

89.2M+Beneficiaries Served
1.38M+Anganwadi Centres
Location UXGPS DiscoveryBeneficiary InterfaceCivic TechPoshan Abhiyaan
See how I solved this
Coming Soon

Case study in progress

Point of view

Greatdesignisn'tdecoration.It'sthedifferencebetweenasystempeopletolerateandonetheytrust,onanydevice,inanylanguage,atanyscale.

More about my journey
01

Systems thinking

Interfaces that hold up across hardware, languages, literacy levels, and the edge cases that never make the brief.

02

Real people first

My users are Anganwadi workers in rural UP, not personas on a slide. That shapes every call on hierarchy, color, and feedback.

03

Speed, no shortcuts

Prototype fast, validate faster. AI accelerates the exploring. The thinking and the responsibility stay mine.

Insights

Writing

View all insights
FeaturedAI

Designing for LLMs: The Shift from GUI to CUI

Conversational interfaces are changing what it means to design. No modals, no nav, no affordances. Here's what that transition actually looks like when you sit down to design one.

Mar 202612 min read
Read article

More writing

Open to opportunities

Have a problem worth solving?

I take on a small number of projects at a time so I can actually care about the outcome. If it's real, tell me about it.

Connect on LinkedIn

Usually responds within 24 hours