From the Himalayas to systems used by over a million people a day. This is how I got here.
Altitude
≈ 1,900 m
Uttarakhand hills
Reach
One valley
and climbing
Raised in the hills, where altitude teaches patience and respect for things that simply work. In the mountains, over-engineering gets you hurt. You carry only what earns its weight, and that bias toward functional simplicity still decides what stays in my designs, and what gets cut.
Three places made me the designer I am. Plotted honestly, by elevation and by how many people the work reached.
Raised in the hills, where altitude teaches patience and respect for things that simply work. In the mountains, over-engineering gets you hurt. You carry only what earns its weight, and that bias toward functional simplicity still decides what stays in my designs, and what gets cut.
I came to design sideways: through engineering, then campus festivals Tathva and Ragam, eventually leading the Ragam 2018 design team. An Institute Silver Medal at IIMC Delhi taught me the discipline under the craft: deadlines, critique, and the difference between decoration and communication.
Today I design the Poshan Tracker ecosystem: registration, authentication, and offline-resilient flows used by 1.33M+ Anganwadi workers serving 89M+ beneficiaries. When your design ships to every district in India, every assumption you didn't test becomes someone else's bad day.
Senior Product Designer
I design for the worst day, not the demo.
Technology is only as good as the trust it commands. Across India's public-service ecosystems, design directly governs how nutrition, information, and identity reach people. I build interfaces that translate policy into something that holds up against messy, real-world field conditions.
The conditions I design for
We don't design for perfect devices and high-speed fiber. We design for the conditions people actually live and work in.
Engineering foundations, communication strategy, and 5+ years shipping design systems at national scale.
Designing end-to-end UX for the Poshan Tracker ecosystem, serving 1.34M active Anganwadi workers and 89.2M+ beneficiaries across India: THR distribution authentication, registration workflows, and offline field-resilient systems.
Prime Minister's Award for Excellence in Public Administration (Innovation), 2024
Led design for democratic awareness campaigns and explainer interfaces including the 'Main Bharat Hoon' platform, under strict clarity and accessibility constraints with zero margin for misinterpretation.
6M+ views, the highest in ECI history
Designed digital creatives and brand visuals for major consumer brands including Oral-B and Ambipur, maintaining high-throughput design pipelines under tight production deadlines.
95% on-time delivery rate
Studied media communications, visual persuasion, and audience behavior patterns at a national scale.
Institute Silver Medal
Found design through the campus festivals Tathva and Ragam, growing from a first-year volunteer to leading the design team of Ragam 2018.
Led Ragam 2018 design team
Pick one. Each capability is backed by shipped work, not a course certificate.
Aligning user needs with technical realities and organizational policy, mapping complex workflows, and designing metrics-backed civic and welfare systems.
If your problem is real and the stakes matter, I'd genuinely like to hear it.